Logo Refresh vs. Logo Redesign: When to do it, not if
Your logo is an essential piece to establishing your brand, and along with your colors and messaging, is the main element that gives you any kind of brand recognition. A logo shapes your brand’s personality; it helps to build brand identity; it’s usually the first...
What Is Thin Content? (And How to Fix It)
Having thin content can quickly trigger a Google penalty for your website. This warning has become increasingly common since Google rolled out Core Web Vitals as a ranking factor. The world’s leading search engine actively advocates for a positive user experience...
Boost Organic Traffic With These SEO Trends for 2023
SEO is one of the most important strategies you can employ for your website. Search engine optimization efforts benefit both the user’s search experience and your website ranking because it features content that fulfills the user’s search needs. It’s an organic way for your...
Find Out If Your Instagram Posts Are Eligible To Be Recommended In Feed
Have you ever wondered why some of your content is not getting extended reach on Instagram? Now you can find out!In a bid to create more transparency for creators, Instagram has launched a new feature for professional accounts that will allow users to see if their content is...
7 Ways to Make Your B2B Marketing Strategy More Effective
Over the past decade, B2B marketing has come into its own. Historically perceived as lagging behind its more exciting, edgy, and innovative B2C sibling, B2B marketing has emerged as a distinct discipline, resulting in an explosion of new marketing technologies, tools, and...
How Social Media Marketing Works
As platforms like Facebook, Twitter, and Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extract geographic,...
What Is Social Media Marketing (SMM)?
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to...